In 2016, Continental Clothing won the Fair Wear Best Practice Award. Both the jury panel of industry experts and the audience praised the British brand for their Living Wage project in India.
In January 2016, Continental Clothing launched a clothing line labelled FAIR SHARE. The range of T-shirts and sweatshirts carry a price premium that is directly passed to the garment workers in India to enhance their monthly wages.
Continental Clothing first conducted research into the wages and living conditions specific to the geographical area where the factory is located. Based on this data, a benchmark was determined for the minimum income required to provide a decent living for a typical family in the area. Continental Clothing calculated the difference between the current wages and this living wage and then converted this number into an additional amount that was needed to be paid for each garment produced at the factory.
Watch the video below to see how Continental Clothing worked towards implementing a living wage at their factory in India.
Read more about Fair Wear’s work on living wages here.